SARDINIAN SUNSET
Product launch party
CONTEXT
To celebrate the launch of its new Sea Salt Bruschette, Maretti set out to create more than a traditional product launch and wanted to immerse guests in the lifestyle behind the new flavor.
Inspired by the relaxed elegance of the Mediterranean coast, we had the vision to recreate the feeling of a Sardinian Sunset on a rooftop in the heart of Bucharest, allowing guests to discover the new product through atmosphere, storytelling and carefully curated experiences.
The ambition was clear: transform a familiar urban venue into an elegant Mediterranean destination that would embody Maretti's premium positioning and leave guests with a lasting emotional connection to the brand.
OBJECTIVES
✓ Launch the new Maretti Sea Salt flavor through a premium and memorable brand experience.
✓ Bring the Sardinian Sunset concept to life by transforming a rooftop into an immersive Mediterranean setting.
✓ Integrate the product naturally throughout the guest journey, encouraging discovery, tasting and interaction.
✓ Create elegant, highly shareable moments that would inspire organic content creation.
✓ Deliver a seamless experience that reflected Maretti's premium brand positioning at every touchpoint.
OUR APPROACH
Rather than treating the venue as a blank canvas, we approached the project as a complete brand transformation, where every guest interaction became an extension of Maretti's Mediterranean identity.
Venue Transformation:
The selected rooftop featured a strong architectural identity and a bold red colour palette that contrasted significantly with the desired creative direction.
Through carefully selected materials, bespoke styling elements and a refined palette of warm whites, sand tones and Mediterranean blues, we completely reimagined the space to recreate the atmosphere of an elegant seaside aperitivo overlooking the Sardinian coast.
Natural wood, textured fabrics, ambient lighting and carefully curated decorative details worked together to transform the venue into an authentic Mediterranean setting while preserving its rooftop character.
Immersive Brand Experience
Rather than presenting the product through traditional branding, we integrated Maretti naturally into every stage of the experience, ensuring every interaction reflected the relaxed sophistication of the Mediterranean lifestyle.
Guests discovered the new flavor through a series of carefully curated brand experiences, including:
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Mediterranean-inspired Product Placement Display
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Maretti Dip Bar featuring complementary Italian flavours
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Personalized Cocktail Printing, transforming signature drinks into branded conversation starters
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Beachside Photo Corner, designed to recreate the feeling of a Sardinian seaside sunset
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Personalized Event Menus, custom-designed with an illustration of the Bartini Rooftop, giving every guest a bespoke keepsake while reinforcing the event identity
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Signature Cocktail Menu, featuring custom cocktail names inspired by Maretti and the Sardinian Sunset concept
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Live Caricaturist, creating personalized illustrated souvenirs inspired by the charm of Italian street artists
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Live Italian Music, setting the tone for the evening with an authentic Mediterranean atmosphere from the very first moments
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Official Product Reveal & Prosecco Tower Celebration, creating the hero moment of the launch
Every activation was intentionally designed to encourage guests to discover the product naturally while creating memorable, highly shareable brand moments.
Curated Guest Journey:
The experience began before guests even reached the rooftop, with Italian music accompanying the elevator journey and introducing the Mediterranean atmosphere from the very first touchpoint.
Upon arrival, guests were welcomed with Prosecco before exploring the transformed venue, discovering interactive brand experiences, enjoying an Italian-inspired culinary journey and witnessing the official reveal of the new Sea Salt flavor.
The evening concluded with live entertainment, networking and sunset views, creating a relaxed atmosphere where every moment reinforced Maretti's brand story.
RESULTS
& IMPACT
✓ Successfully transformed an urban rooftop into an immersive Mediterranean destination, faithfully bringing the client's vision to life.
✓ Delivered a premium launch experience where the new product became a part of the guest journey through f&b, décor and activations.
✓ Created multiple high-impact brand touchpoints designed to encourage product interaction and organic content creation.
✓ Seamlessly managed the creative, logistical and operational complexity of a fully bespoke rooftop production while maintaining a cohesive visual identity from concept through execution.
✓ Reinforced Maretti's premium positioning by translating a product launch into an elegant lifestyle experience that celebrated the brand's Mediterranean inspiration.
The Maretti Sardinian Sunset launch demonstrated how strategic experience design can transform
a product introduction into a compelling brand story.
By combining creative concept development, venue transformation and immersive guest experiences, we translated Maretti's vision into an authentic Mediterranean environment where every touchpoint, from décor and gastronomy to
entertainment and interactive activations, reinforced the brand's identity.
The result was far more than a product launch. It was a cohesive brand experience that encouraged guests to discover, taste and connect with Maretti in a natural and memorable way, successfully positioning the new Sea Salt flavor within
the lifestyle and atmosphere that inspired it.